Reformat Labs

    From 4-hour response times to under 90 seconds

    Agent Deployments - Consumer Services

    Agent Deployments

    a regional solar installer

    Snapshot

    About this engagement

    A regional solar installation business with a four-person sales team was generating a steady flow of inbound enquiries through Google Ads and word-of-mouth referrals. The problem was that every lead required a manual call before anyone could judge whether they were worth pursuing. Hot leads were sitting in the inbox for hours, and the team was spending most of their day qualifying prospects who were months away from a buying decision.

    Challenge

    What we were asked to solve

    Every inbound enquiry required a manual call to establish whether the lead was worth pursuing. The team had no way to tell a ready buyer from someone still in the early research stage, so warm leads were waiting hours for a response while the team was tied up with conversations that went nowhere.

    Solution

    How we approached it

    We deployed an AI qualification agent that responds to every new enquiry within 60 seconds. The agent asks a structured set of questions about property type, roof suitability, energy usage, and budget, then scores the lead and routes qualified prospects directly to the sales team with a pre-filled brief. Unqualified leads are placed into an automated follow-up sequence.

    Average response time to new enquiries dropped from over four hours to under 90 seconds. The share of enquiries converting to a formal quote rose from 11% to 27%. With qualification handled automatically, the sales team now spends their time exclusively on prospects who are ready to move forward.

    Results

    The numbers that tell the story

    90secavg. enquiry response time
    27%enquiry-to-quote conversion
    2x+more quotes issued weekly

    Why us?

    Why clients choose Reformat Labs

    Built around your business

    Our practice is built around the realities of growing businesses. Every framework and engagement is calibrated to what works at your scale.

    Vendor-agnostic, always

    No reseller agreements, no preferred vendors, no margin incentives. Our only interest is finding the right solution for your specific situation.

    Focused on what moves the needle

    We scope work tightly, avoid unnecessary complexity, and stay focused on what generates genuine business impact.

    End-to-end capability

    From first AI workshop to production deployment to ongoing managed operations, we cover the full journey without you needing to assemble a patchwork of specialists.