A full platform rebuild delivered in 14 weeks
Application Development - PropTech
Application Development
a property lettings startup
Snapshot
About this engagement
A property lettings software startup had built its initial product quickly to get to market, and it showed. Two years in, the codebase was difficult to extend, the search and filtering experience was frustrating landlords, and a planned automated valuation feature had been blocked for six months because the architecture could not support it. The co-founders had reached the point where every new feature cost twice as much time as it should, and competitors with cleaner platforms were winning deals they should have been taking.
Challenge
What we were asked to solve
The startup's original build had accumulated enough technical debt that new feature development had slowed to a crawl. The platform was live and had paying customers, so they could not afford downtime - but they also could not afford to keep building on a foundation that was holding them back.
Solution
How we approached it
We ran a structured discovery and architecture review in week one, then delivered a phased rebuild using a modern React and Node.js stack - keeping the live platform running throughout. The new build included an improved search and filtering experience, a streamlined landlord onboarding flow, and an integrated automated valuation tool built using publicly available pricing data.
The new platform launched in 14 weeks with no downtime for existing users. Feature release cycles shortened from six to eight weeks to under two. The automated valuation feature - previously blocked for six months - was live at launch, and the team used it to close three new agency accounts within 30 days.
Results
The numbers that tell the story
Why us?
Why clients choose Reformat Labs
Built around your business
Our practice is built around the realities of growing businesses. Every framework and engagement is calibrated to what works at your scale.
Vendor-agnostic, always
No reseller agreements, no preferred vendors, no margin incentives. Our only interest is finding the right solution for your specific situation.
Focused on what moves the needle
We scope work tightly, avoid unnecessary complexity, and stay focused on what generates genuine business impact.
End-to-end capability
From first AI workshop to production deployment to ongoing managed operations, we cover the full journey without you needing to assemble a patchwork of specialists.